MUSHEEZ

Pillapalu, Estonia

MUSHEEZ, a family-owned business based in Estonia's chaga-rich forests, specializes in certified organic food supplements featuring chaga, reishi, lion's mane, and cordyceps. Serving over 50 brands across 25+ EU countries and the UK, MUSHEEZ is dedicated to enhancing health through sustainably produced mushroom extracts. Their offerings include alcohol-free liquid extracts, powders, tinctures, and various functional mushroom products, ensuring quality and accessibility for all.

Website

Event appearances

HOLOLIFE Summit 2025 Europe2025
Tallinn, Estonia

In the magazine

HOLOLIFE Summit 2025 Europe · June 15, 2025

Mushroom marketing myths exposed: industry insider calls for higher standards

Expert reveals widespread misinformation in booming functional mushroom market at European wellness summit Robin Gurney doesn't mince words when it comes to the mushroom extract industry. "The mushroom industry lacks sta…

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Speakers from MUSHEEZ

Robin Gurney
Robin Gurney is the founder of MUSHEEZ, an organic manufacturer and B2B distributor of functional mushroom extracts based in Estonia. With over 30 years of experience in digital strategy and marketing, he specializes in private label product development for wellness brands. Robin is dedicated to demystifying mushroom science and advocating for transparency while preserving bioactive compounds in extraction. He emphasizes consumer education in the supplement space.

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